Market Analysis of Ford Motor Company

Market Analysis of Ford Motor Company Introduction Ford Motor Company is an American multinational automaker and founded by Henry Ford. Ford Motor Company has many product lines such as the Ford Fiesta, Ford Focus, Ford Escape, Ford Ranger and other Ford products. Ford Motor Company has many dealers in the world wide so that consumers can buy the car at their nearest place. Research Objectives For this essay,  I am going to research how Ford Motor Company  approach their target market, SWOT analysis, environmental forces and 4 elements of marketing mix to attract people to buy their products. Target Market The organization of FORD is using Differentiated Strategy in their businesses. This strategy is to targets two or more segments by developing marketing mix for each segment. FORD Motor Company designed to appeal to many different types of consumers and to satisfy many different needs in the form of economy cars, sports cars, luxury cars, station wagons, vans, trucks, and so on. Now the latest cars that the company produce is FORD FIESTA, this car are focus on young people and ladies. Segmentation variables Segmentation variables used by FORD Motor Company are Geographic segmentation, Demographic segmentation, Psychographic segmentation and Behavioral segmentation. Ford automobile is mainly segmented to the United Kingdom automobile market industry but it also segmented to others country like Malaysia, Indonesia and so on to various basis which are the parts of above mentioned factors. The latest model FORD FIESTA is using Demographic Variables which is age, gender and income. It is because this model is focus for young people, ladies and average income consumer. In the other hand, FORD FIESTA also uses behaviorist variables with the benefit for safety and fuel efficiency. Market Segment Profiles FORD Motor Company profile offers a comprehensive analysis for the organization, it is business segments, and competitors. It used to analyze the business and marketing strategies adopted by the company, and to gain a competitive edge in the market industry. This profile also evaluates the strengths of the company and the opportunities present in the market. It is also involves analysis of the company at three levels segments, organizational structure and ownership composition. Beside this, both business and geographic segments are analyzed along with their recent financial performance. It further discusses the major subsidiaries of the company and the recent merger acquisitions. Most of the consumer for FORD Motor Company may choose our product because the organization has the needs of the consumers. Evaluate Relevant Market Segment The FORD organization is selling FORD FEISTA for a reasonable price. It is because this product has the necessary that are good for the consumers such as save fuel. This product is increasing the sale potential for the company. It also determines the market industry that the Ford Motor Company is segment to the right position for the product that the consumers are likely to buy this automobile for their daily use. Target Markets FORD Motor Company designed as the new model FORD FIESTA is target to young people and ladies. The young people that the organization focuses on 18-25years old which are teenagers and ladies with average income can affordable to purchase the cars. And this kind of model is suitable for those unmarried people because this car only have 5 seats that are not for a big size family. Therefore, this automobile size is average so it is suitable for those consumers that like middle size car. SWOT ANALYSIS One tool marketers use to assess an organisations strengths weaknesses, opportunities, and threats. Strengths Strengths define as the competitive advantages or core competencies that given the organization an advantage in meeting the needs of its target markets. Ford automobile company is the one of the best known brand name in the world. Then, the brand is well-known in automobile industry and global markets due to huge marketing and advertising. Ford admits greater amount of customer loyalty and all its individual brands have been enjoying the benefits of the good reputation that they have through the quality makes and services. Ford is providing the consumer more variety of car and commercial vehicle. Some more, quality to ensure of Ford needs to be more complete and must be consistently monitored with permit standard to make certain no future faults and thereby to achieve customer satisfaction. Ford automobile company will maintain good relation with the employees by offering better work environment and competitive wages that are assert to recruits a qualified and skilled employee in all its functions. Otherwise, Ford is more concerned about the working environment and safety aspects of the employees. Furthermore, Ford always develops cars on standardized procedure and invested heavily in alternate fuel source. This manufacturing facilities operating its business more than thirty countries and enhances its manufacturing process at around ninety plants and facilities worldwide that is because operations and distribution efficiency of the Ford automobile company is the wealth. Weaknesses Weaknesses mean any limitations that a company faces in developing or implementing a marketing strategy. Fords automobile company brand image was harmed and the company has a lot of suffered due to products recalls. For example the Ford Focus recalls the car which has some problem. This has made a large cost to the company as well as harm the brand image and make a bad impact to Fords sales. Furthermore, Ford automobile company lack of design phase and innovative design structures on their new paddle of cars. This is because the technology not as well as other it will influence Ford to cause the low productivity. Thus Ford can overcome their weakness to achieve greatest of strengths. Apart of that, management is missing focus on some lines performance because Ford automobile company expands more business operations in diversified geographical areas. Next, Ford does not have an effective cost management system and have not taken considerable efforts to overcome. Ford has a small marke t share therefore the sale will decline the sales and also due to global recession in the world finance market. That is the reason for decline of sales. Another reason is Ford will manufacture the standard cars which are not able to cope up with current market automobile. Opportunities Opportunities know as a favorable condition in the environment that could produce rewards for the organization if acted upon properly. Ford has to expand more option in designing the cars and commercial vehicles are expected to switch toward hybrid electric engines due to the petroleum. Hence, Ford can build the car that run on electricity that form of energy outside the petrol and diesel and to promote pass through to the future opportunities that will be increasing. Ford has a chance to become more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient less pollute than conventional gasoline and diesel engines. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. On the other way, Ford has one more option in designing the cars and commercial vehicle based on electric engine. The Ford automobile industry is having one more fuel efficient types whereas cars can run on renewable energies like solar powe r and bio fuels. This can help the company to become pioneers in the industry. The Fords car is providing the facilities based on the travel habits of the whole family. By the other way, the Ford car also is medium cost car which can be giving affordable by the medium class people. Threats Threats are the meaning for a conditions or barriers that may prevent the organization from reaching its objectives. The cost of petroleum is rising day by day and remains to be in the state of uncertainly so that electric drive vehicle that is the reason will be in high demand. On the other hand, the Ford growth and development may effect by high-speed growth in amount of competitors in this automobile industry. The main competitors of Ford are Nissan, Honda, Toyota, and so on. They have also threatened Fords market share. Besides this, Fords capital spending is indeed lower than the competitor. The reason is this capital spending has included the research development expenditure which could influence the company from going ahead. If other automobile manufacturers have new ideas, program and new technology appear, that is also one of the threats to Ford Company. Therefore the economy depression also will influence the consumer ability of buying. Thus, the amount of sales will declin e. ENVIRONMENTAL FORCE Competitors FORD view environmental forces as uncontrollable and maintain passive and reactive to the environment. In the automobile market, FORD is facing many competitors like TOYOTA, HONDA and NISSAN. Competitors are affecting the FORD Company by reducing the sales rate. In this situation, FORD is producing a new model car which is FORD FIESTA this season of car is focus to attract young people and ladies. Not only that but FORD Motor Company also focused on creating a strong business plan that produce great products that contribute to this new generation. As part of organization plan, the company may continue to press forward to globalize automobiles platforms that can be adapted to meet specific regional needs. Flexible manufacturing capabilities allow us to bring products to market with greater speed and efficiency than ever before. The marketers define the FORD companies as an oligopoly competition in the market structure because in the market there are many substitutes available but only one company offerings for another. Political Forces FORD, along with other major automakers and the United Auto Workers (UAW), opposed a congressional bill to raise the average fuel economy standards to 35 miles per gallon by 2013. The organization believe that this would harm the SUV, pickup, and minivan industry. Political factors it may also influence the strategic planning of Ford Motor since government rules and regulations are concerned with the production of more eco-friendly automobiles in the daily function of the company. Due to the environmental concerns, the industry has to abide with the regulations aimed for reducing the pollution levels. In the other hand, non-compliance attracts heavy fines, which prove costly to the company. Not only that this regulations may also drive Ford to manufacture environmentally friendly and fuel-efficient cars to save the environment. In this situation, governments in a bid to lower the unemployment rate discourage Ford Motors from fully automating its operation, which would otherwise take up local jobs. Economic force As vehicle industry provide luxury product and services, the economy well being plays an important role in determining the demand for vehicle. During the economic prosperity, since there is significant increase purchasing power in people, usually they are willing to spend on purchase on new vehicle. Marketer often expands their product during in this economic stage. However, when there is happening recession it will cause a high unemployment rate in economy. People will start to spend less on luxury product such as vehicle or house. In this stage, people only will purchase the product that are necessary or might choose to buy second hand vehicle only. New vehicle not be the first choice for people to consider. Therefore, Vehicle Company usually will produce less vehicle in the economic. Meanwhile, rising petrol prices make more expensive for customer to drive petrol fuelled car. This reason might encouraged consumers inclined to change their vehicle which operate using diesel. Social-cultural force Cars usually are viewed as a status symbol by people around the  world. A persons influence and political status is reviewed by vehicle brands they hold. A person who sitting a luxury car can show his was having a higher status compared to other. Therefore, Ford intended to produce luxury cars due to growing demand on its brand and due to the increasing celebrities and other delicate. Technology force New technologies and convenience safety features are at its best in Fords 2010  paddle of cars. Technological advancements are inevitable for automotive industry in order to compete with competitors and to become pioneers in the industry by enriching new technologies. After Fords new and improved 2.0-liter, 4-cylinder Eco Boost engine to be launched to drive the upcoming year, Ford also  introduce 30 new power train actions globally in  2010. In case, Ford strives to improve quality with virtual technology in their vehicles that provides real benefits including reduction in injuries, improving quality. Thus, this all technology is helping the company to become pioneers. Ford also produces a middle size car and convenience safety cars for ladies. Besides that, Ford has competitive edge over attracting the women for the cars designed specifically for women by women designers in stereotypical view points. Legal and Regulatory Forces Ford Motor Company in relation to the Environmental Protection Agency adheres to the legal aspects of environmental scanning. Ford Motor Company accepts an award on March 2007 by the Environmental Protection Agency, Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automobile company manufacturer have been awarded prize for two years in a row. The award has come to be presented by the companys commitment is to increase energy efficiency and reduce greenhouse gas emissions from all institutions of society. In this situation, the Ford Company is following the laws and regulation for producing a vehicle. The organization is the responsible use of resources and energy Efficiency. The leadership are recognizes that the legislation on environmental protection is of great importance and encourages the use of Environmental Scanning in the right direction for the future success. PRODUCT STRATEGIES Product is anything that can be offered to a market for attention, acquisition, use, or consumption, which might satisfy a want or need for consumers. Products can be tangible and non-tangible. Non-tangible products are the services offered by the organization. Today, companies are creating and managing customer experiences with their products. Brand Strategy The Ford classified the brand names of midsize cars, elegant and generous by research techniques. Ford uses blue oval that Ford branding which determines price and value. The Ford oval is proud and historic symbol for Ford Motor Company and one of the most recognized trademarks in the world. This logo is the blue oval that Ford released in 2003 in honour of the 100 years Ford Motor Company had been around. It was named the Centennial Blue Oval. Packaging Cars are generally not packed as they dont have much importance. Cars usually dont get packed in a box, only if  someone wants to gift it. Ford does not use  packaging.   Labelling Labelling will be a small brochure about the Car parts specifications, so that they can see how exactly the car works, and what and from where the parts are. Product Design and Features The Ford Fiesta has a Kinetic design. This design is ensure the smoother ride with minimal noise, vibration and harshness. In this product have many features, such as Ti-VCT Engine (Twin Independent Variable Camshaft Timing), 6-Speed Power shift Automatic Transmission, Electronic Stability Programme (ESP) with Traction Control System (TCS), Bluetooth with voice control, fuel efficiency, seductive centre console and easy fuel. Product Support Services FORD Motor Company represents Ford Fiesta with better services and warranty. Ford Fiesta is given 3 years warranty, this warranty is only valid on the condition that the vehicle service as per recommended in the owners manual at an Authorized Ford Service Centre. Additional wear tear items are not listed will be charged accordingly. Besides that, customers are entitled for the free service at 10,000 km intervals starting from 10,000 km till 60,000 km. The Coverage includes Engine oil and à ¯Ã‚ ¬Ã‚ lter changes, Multi-Point Inspections, Replacement of brake pads and linings when worn, shock absorber replacements-is faulty, Spark plugs, Engine belts, Engine hoses, Wiper blades, Powerful Protection for Your Ford Vehicle. Tyres originally installed on Ford the vehicle are warranted separately by the concerned manufacturer and not by Sime Darby Auto Conne Xion. Battery failure within the first 3 years or 100,000 km, whichever comes first, will be covered under warranty. Ford Parts and Accessories Warranty are require 1 year or 20,000 km, whichever comes first and MUST be purchased and serviced by an Authorized Ford Dealer. PROMOTION STRATEGIES Ford has use difference promotional strategies to maintain their marketing edge over the competitors. Ford is the one of the top 20th of the highest media spend companies list. During the recession, the Ford starting to cut cost to reduced their promotional budget and cancelled all the promotion advertising. Ford organized a lot of campaigns and tied up with the long lasting sponsorships and regular to conducted sport events. The advertisements and logos with attractive strap line, amazing designs and advertisement are giving edge over competitors activities. Ford promotional strategy have classifications 2 type of promotion such as above the line promotion and below the line promotion. Above the line promotion are like mass media such as television , news papers , radio and so on . Below the line promotion is non-media advertisement like sponsorship, show, discounts to dealers and sales promotion activities . Advertising The main purpose of the advertising is to promote and support for the sales force to persuade the product to the public .Advertising is playing the important role to a company because it use to promote the brand or service and to improve the corporate image and sales. Advertising only can help toward the sales success. Ford started advertising with strap line Feel the difference in order to create a brand for Ford of Europe. Ford advertisement through attractive, unique pictures in news papers. Personal Selling This is the way to maintain the good relationship with customers to keep on the sales of the marketing. Personal selling is very useful for products which are complicated to self analyze and understand. Ford product does not have any difficulties to the customers. There are two teams to take care of product and offers other promoting activities which is sales and marketing teams. Public Relations/ Publicity Public relation is referring to the non-personal communication such as art and social science of analyzing trends, foresee their outcome. The public and organizations is serve by the counseling leader and the implementing planned. Then Ford through the publicity to boots up their sales by sponsorship Activities contest and other event. Sales Promotion The dealer giving some special offer of the product to attract the custom and also improve the sales .The example of special offers related to customers such as discounts, premium offers, free gifts price deals and so on. Some of the dealers and merchandisers will get different promotional offers such as point of sale displays. These offers are ensure for the dealers and the merchandisers use the proper way to promote the product. Ford has followed a very successful way of sales promotional to promote the new products which the sales will be improved. Ford has categorizes the customers into different segments in order to achieve the sales objectives by provided promotional offers to the customers. DISTRIBUTION STRATEGIES Distribution strategies are (Kurtz, 2010, p46) to ensure that consumers find their products in the proper quantities at the right times and places. Marketing Channel Distribution For the marketing channel selection, Ford Motor Company uses this channel as follow: Producer à ¯Ã†â€™Ã‚ ¨ Dealers à ¯Ã†â€™Ã‚ ¨ Consumers Vehicles that are manufactured at Ford factories are distributed to dealers through road or train transportation. Consumers can buy the cars directly at the dealers show room. Intensity of Market Coverage There are 3 types of intensity of market coverage, which are intensive distribution, selective distribution and exclusive distribution. Pride and Ferrell (2010, p400) state that intensive distribution uses all available outlets for distributing a product. Selective distribution uses only some available outlets in an area to distribute a product. Ford use exclusive distribution which is use only one outlet in a relatively large geographic. Exclusive distribution is suitable for products purchased infrequently, consumed over a long period of time, or required service or information to fit them to buyers needs. Ford Fiesta is a luxury automobile and only available in a select dealers show room. Supply Chain Management Supply chain management (Pride Ferrell, 2010, p388) is a set of approaches used to integrate the functions of operations management, logistics management, supply management and marketing channel management so products are produced and distributed, in the right quantities to the right locations and at the right time. Ford Motor Company has its own manufacturer to produce vehicle parts and combine it into a car. The Ford car will be sent through road transportation and train transportation to the dealer. Channel Management Issues Now Ford can sell the product through online. However, consumer cannot do the test drive through website. So, it is a weakness of online selling the car. PRICING STRATEGIES All of the element in the marketing mix, price is the only one to generates revenue. The other elements generate only cost. The profitability of a company is determined by the price and the competition in the market contributes the maximum to the important of pricing. Ford has implemented their own pricing strategies which is more demand or market based pricing oriented. Ford has use new strategies call Blue Tag, is expending from its large car to the small car range. The price reductions are between 6%-15% on the Ford Fiesta. Price objectives and basis The price objectives are the goals which are described the organization to achieve which through pricing effort. The pricing objectives are included marketing objectives and marketing mix strategies. Pricing basis is the initial price of a good and it is without any extra charges. The will be increase when the more specification of the car, the more the price basis of Ford product. The marketing objectives have included marketing position, survival, current profit maximization, market share leadership, and product quality leadership. Then, marketing mix strategies is target costing, non-price position, cost, and organizational considerations. New product pricing strategies Setting the base price for a new product is a necessary part of formulating a marketing strategy and is one of the most fundamental decisions in the marketing mix. The Ford Motor Company is setting two types of price which is price skimming and penetration pricing in the market industry. Price skimming is about the high possible price that people afford to pay for the product and penetration pricing is to competing brands and gain a significant market shares. For example, Ford Fiesta is committed for consumers safety like airbag, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicle. So the company set a reasonable price for this model toward consumer. Promotional pricing strategies Price, as an ingredient in the marketing mix, is often coordinated with promotion. The two variables sometimes are so interrelated the pricing policy is promotion-oriented. The Ford automobile company makes promotion for the latest model Fiesta. For example, Ford promote like cash rebate for sale to attract more customers. Beside this, consumers will have a chance to get an iPhone4 and iPod as a reward when the consumers purchase this model automobile. By using this kind of promotion, it has been able to sell this model more than other competitors. Pricing issues Ford automobile may face many pricing issues like the price of materials that used to produce the cars. If the materials price is rising, it will lower the profit for the companies. On the other hand, the demand in market industry it also affects the price, if the demand for Ford Fiesta is high therefore price will increase. CONCLUSION Limitation The Ford product is expensive and only available for higher income people. The design of car is not beautiful compare to other competitor car. Recommendation Ford Motor Company can produce the car which is suitable for average income and lower income people. Ford Motor Company can try to create new design for the new car and try to post it online to let consumer vote. Conclusion Ford product have few target markets and we have do some research of how Ford Motor Company use SWOT analysis to sell their product. We also know how Ford Motor Company uses 4 elements of marketing mix to sell the product to the customer.

Brand Loyalty Through Emotional Advertising Media Essay

Brand Loyalty Through Emotional Advertising Media Essay Many authors have discussed about what is emotional advertising and its importance over rational advertising but very little work has been done on building brand loyalty through emotional advertising. In this paper I will give a theoretical based view of how we can generate brand loyalty through emotional advertising. Plus what are the drivers of emotional appeal and how to achieve emotional satisfaction through advertising and its experience. Keywords: Emotional advertising, brand loyalty, drivers of emotional appeal, emotional satisfaction and experience Introduction McGuire (1969) argues that there is no difference between emotional appeals and rational appeals in terms of the effectiveness or emotional appeals are more effective. Holbrook and Hirschman (1982) suggested that emotional appeals come from the emotional, experiential side of consumption. Choi and Thorson (1983) found that emotional ads were better than rational ads by most recall measures. Emotional appeals make a brand liked or friendly (Batra and Ray 1985). Where, Kotler and Armstrong (1991, 426-427) define emotional appeal as an: attempt to stir up either negative or positive emotions that can motivate purchase. These include fear, guilt, surprise and shame appeals that get people to do things they should or stop doing things they shouldnt. Communicators also use positive emotional appeals such as love, humor, pride, hope and joy. An appeal, according to Manrai et al. (1992), is the basic idea behind an advertisement or the basic reason why an audience should act. Emotional appeals are often strategically employed to influence consumers indirectly and make the consumer feel good about the product (Calder and Gruder 1989) relying on feelings for effectiveness (Aaker et al 1992). When it comes to changing the message receivers beliefs about the advertised brand (Stafford 1993), Emotional appeal ads may have rational appeal components while rational appeal ads can have emotional appeal component respectively. Stafford (1993) suggests that both types of meanings occur in all ads and only case by case does the balance vary. However, Aaker, Stayman and Hagerty (1986) found a positive relationship between the level of warmth created by a commercial and the attitude toward the ad Page, Goldberg and Gorn (1987) also reported more positive reactions for emotional appeal advertisements than for informational appeal advertisements. Thorson and Heide (1990) also found that emotional advertisements may be more effective and memorable than rational advertisements. One of the most critical concerns advertisers express about television advertising is the potential decline of the persuasive impact on TV spots because of increasing clutters in the media environment. To make advertising appeals more distinctive and hence, perhaps more persuasive, advertisers frequently use dramatic emotional ads messages designed to shock the emotions and make the brain itch (Moore 1989) Such advertising executions often feature high impact, sensually evocative appeals that stimulate strong positive emotions (e.g., the Hallmark greeting card ads dramatizing precious moments and nostalgic memories in life). However, advertisers also employ graphic and sensational negative emotional advertising messages such as those used by insurance companies, healthcare institutions, drug and alcohol abuse clinics, food manufacturers exploiting consumers fears of cancer and cardiac diseases (Alsop 1988), and public service agencies making appeals to prevent child abuse or to promote the use of contraceptive devices (LaTour and Pitts 1989). I have gone through the definitions of emotional advertising from different authors given in different times. Their thoughts and findings are similar somewhat but also vary as the time changes, from these definitions we can get a clear view about emotional advertising and to some extend its importance. Emotional advertising leave a deeper effect and can persuade viewers immensely, but can emotional advertising also develop band loyalty? Very less work is being done from this perspective. I will talk about brand loyalty through emotional advertising and what are the drivers of emotional advertising. Emotional Advertising The human spirit is a rich reservoir of powerful emotions; Passion, ambition, vanity, love, desire, fear, hope and much, much more. Emotional advertising arouses these emotions to get our attention, to touch us more deeply and to persuade us more effectively. Emotional advertising discovers how a product truly fits into a persons life and how it satisfies an emotional need. When that truth is revealed and understood, it becomes possible to create a more honest, relevant and lasting relationship between the consumer and the product. Ideas and the executions that are conceived and created to awaken, stir and stimulate emotional responses produce advertising that is new, unexpected and audacious, advertising that is most persuasive and provides the greatest return on investment. Emotional Advertising drivers Emotions matter because if we do not have them, nothing else would matter (Elster 1999) To make an ad impactful one should be very careful while choosing the drivers because these drivers are the soul of the ad, only wisely chosen drivers can make an ad generate brand loyalty through its experience. In my opinion the basic drivers of emotional appeal are given as under: Figure shows Drivers of Emotional Appeal Brand Loyalty through Emotional Advertising Basic purpose of emotional advertising is to engage more and more viewers into the ad and ultimately influence them to buy the product. As we know that marketings basic function is to target the need of people while emotional appeal aim the hidden feelings behind that need, and then eventually through this we can create brand loyalty. Figure 2 shows brand loyalty through emotional advertising Emotional Satisfaction through Advertising and Experience Future belongs to emotional advertisement. Most of the advertisers try to find out those minor points which were never taken out before, they seek to create something new which is not new and they try to explore that side of emotions that have yet not being tested. The best strategy is to blend emotional appeal with rationale appeal, but in this more percentage is of emotional appeal and less is of rationale appeal. As we have discussed earlier that emotional appeal is to target the hidden emotion of the viewer and then relate it with the advertised product. Emotion is very important is advertising, here we take an example of Dove. When dove started is Campaign for Real Beauty theme is 2004. Prior to this time, the brand communicated largely rationale benefits, such as its moisturizing properties and mildness. It mainly used testimonial-style advertising, but, with little sense of uniqueness, vibrant or conceiving personality, its growth was limited. The Campaign Real Beauty aimed to build the brand at an emotional level by conveying a more self-governing, independent, natural and iconic vision of beauty. In doing so, Dove made women who were tired of trying to live up to the idealized and unachievable standards shown by other brands. Almost overnight, Dove changed from being dull and inactive into a highly distinctive and admired brand with a resulting huge uplift in sales across its entire range and finally it paid off in the shape of growth of its brand loyalty. Future Research

The Fictional Character Cleopatra Essays -- Cleopatra Shakespeare Play

The Fictional Character Cleopatra The fictional character of Cleopatra has captured the imaginations of people the world over. Helen of Troy was said to have had ‘the face that launched a thousand ships.’ Cleopatra was not simply a beautiful and passive face, but indeed commanded navies as well as the heart of the powerful Mark Antony. Looking at these two facts from the play one may see the political brilliance in her affections, but also the dichotomy. Which one of her loves is true, and which is of an illusory nature? There is a constant battle between her passion towards the mighty Roman and her yearning for sovereignty and the glory of Egypt on her own terms. This question certainly embroils the mind of Mark Antony, at least. All of this however, only adds to her enigmatic depth of character and mystique. Cleopatra, despite being cunning and even manipulative can be defined as one of literature’s great lovers. She was a lover of men and a lover of her country. A figure more driven in these categories would be hard to find. Yet parallels can be drawn with Queen Elizabeth I of England. Both were ardent, patriotic leaders descended from powerful rulers (in the case of Elizabeth, Henry VIII, and in Cleopatra’s instance the Ptolemeic dynasty). Wielding great authority themselves, Cleopatra also used her charms as a courtesan to bend the wills of her political peers. Elizabeth used her unmarried status to manage numerous suitors to her political advantage. Their intelligence is another common trait. â€Å"Elizabeth’s linguistic ability is well attested, not only by her tutor Ascham, but by visitors to the English court who speak of precisely this facility in replying to ambassadors either i... ...e. This simple carpenter preached transcendence and many believe he save the world by the surrender of his life. Cleopatra found release through surrendering as well. She broke the conflicting chains of passion, governance, and the other illusions of reality by surrendering her life. Bibliography Boyce, Charles. Shakespeare A to Z. Roundtable Press: New York, 1990 Chauveau, Michel. Egypt in the Age of Cleopatra. Cornell University Press: Ithaca and London, 1997 Falconer, Colin. When We Were Gods. Crown Publishers: New York, 2000 Greenblatt, Steven. ‘Antony and Cleopatra’. The Norton Shakespeare Tragedies. W.W. Norton & Company: New York, London, 1997 Neely, Carol Thomas. Broken Nuptials in Shakepeare’s Plays. University of Illinois Press: Urbana and Chicago, 1993 Smith, Marion Bodwell. Dualities in Shakespeare. University of Toronto Press, 1966

Customer Relationship Management Essay -- Software Technology CRM Essa

Customer Relationship Management A relative of mine works for a corporate firm on CRM (Customer Relationship Management) software. He told me that their company is doing well with their CRM initiative while most of the other companies, using different software, are not achieving their goal of customer satisfaction. That gave me a big click of interest towards my research topic and I came up with a research questions as â€Å"How to avoid CRM failure?† and how to choose a best CRM software vendor? Customer Relationship Management is an interactive process for achieving the optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit. CRM refers to management of all interactions with customers in which the enterprise indulges. Its main focus is on managing and optimizing entire customer lifecycle. The customer lifecycle revolves around marketing, sales and customer service. According to Jill Dyche (2002), CRM promises to help companies get to know their customers well enough to understand which ones to keep and which ones they should be willing to lose and why -and how not to overspend in the meantime. CRM also means automating many of the business processes and accompanying analysis and saving precious time in the bargain. Today’s companies are interacting with consumers at unprecedented levels and across different channels, such as E-mail, text chat, and multi-functional call centers. Marketing, sales and customer service are commonplace for CRM, so it is essential to acquire new customers and retain those who have high value, since customers have real value to the company’s success. And companies are pouring millions of dollars into customer relationship management, but most initiatives fail to deliver customer needs, so it is essential to have a proper analysis of CRM before choosing a particular vendor. The objective of good CRM is to increase the customer base by acquiring new customers and effectively serving the needs of existing customers. â€Å"The U.S. business-to-consumer e-commerce market is forecast to grow from $41.7 billion this year to $163 billion in 2004, and companies are realizing that customer relationship management will be a key driver of this growth, says Robert DeSisto, a VP with corporate consultant Gartner Group† (Jusko, 2001, p.12). Gartne... ...World Wide Web http://www.selltis.com/newssalesandmarketing20020103.htm . Sullivan, Tom (2001, February). Software selection process. InfoWorld magazine. . Robert, M., Deanne, M., John, A. W. (2001). Emerging Technologies for Enhancing Supplier–Reseller Partnerships. Retrieved December 11, 2002 from World Wide Web http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V69-42BTKST- 23&_cdi=5809&_orig=browse&_coverDate=02%2F28 2F2001&_sk=999699997&wchp=dGLbVzblSzBS& _acct=C000043018&_version=1&_userid=776986&md5=dc3b050988e40666b4698d136219cf4f&ie=f. pdf . Siebel systems (2002).Implementation best practices: Ensuring Customer success Retrieved December 11, 2002 from World Wide Web http://www.siebel.com/bestpractices/implementation.shtm# . Perkins, Bob. (2001). The Truth about CRM Software Satisfaction: Leveraging the Economy of Trust. Retrieved November 11, 2002 from http://www.crmguru.com/crminsight/2001c/0927.htm#2 . Hubley, Jen. (2002). Personalization tops privacy as key concern for e-mail marketers Retrieved December 12, 2002 from http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci790282,00.html

Essay examples --

QUES 1: â€Å"Good communication is key to success of any organization.† Justify your statement keeping in view the communication system followed by a bank. Communication is key for success for any organisation . Directing abilities of manager mainly depend upon his communication skills. That is why organization always emphasis on improving communication skills of manager as well as employees. Therefore communication can be defined as, â€Å" the process of exchange of information between two or more persons to reach a common understanding.†Communication is important and pervasive of all managerial activities . communication involves hearing which can’t be said. Communication is what listener do.It is the most important in leading any organization is crafting a strategic vision that achieves your organization’s goals and enhances its effectiveness. Turning this aspiration into a reality means creating and sustaining a unifying sense of purpose on the part of all people within your organization and communicating this vision to your outside audiences.Without effective communication, a message can turn to error, misunderstanding and hence it is interpreted wrongly.It is a process where we can accurately and clearly convey or thoughts and objectives.Communication is successful when both the sender and receiver understand the same information.Communication of ideas establishes a common ground of understanding. Ince the management is concerned with getting the work through others, it implies the manager must communicate with other people. To take decision communication is required.Communication is an exchange of facts , ideas and viewpoints which brings about commonnwss of interest , purpose and efforts.Communication is a sum of all things one p... ...hile conveying message to others , it is better to know the interests and needs of the people with whom you are communicating. 6. Ensure proper feedback- The communicator may ensure the success of communication by asking questions regarding the message conveyed. The receiver or communication may also be encouraged to respond to communication 7. Communicate for present as well as future- Generally , communication is needed to meet the existing commitment, to maintain consistency , the communicaton should aim at future goals of the enterprise also. 8. Follow up communications –There should be regular follow up and review on the instructions given to subordinates. 9. Be a good listener- Manager should be a good listener. Patient and attentive listening solves half of problems. Managers should also give indications of their interest in listening to their subordinates.

Economics and Large Office Parks

Dalman and Lei need to recognize what their weaknesses, strengths, opportunities, and threats are if they are going to commit to a large-scale expansion of their business. By doing this it will allow them to focus on the things that need work on, and what can make things that are working better. This will ensure that their business will be successful. The weaknesses are, issues and problems managers might not fully understand. With the economic downfall they are unable to have businesses set up at locations that have been known to be good profitable sites, such as large office parks.The strength of the business would be that they know and understand how to run a business effectively. They have a well-known establishment with high quality brands that their customers like. With the businesses they already have, there is a constant cash flow to help start new ones. If they make a few ingredients privately owned by Sandwich Blitz it will insure that no one else can duplicate it. Dalman a nd Lei finding a perfect location to expand their business would be a great opportunity for them. If they could upgrade their current businesses this would be a good opportunity also.If/ when they build the new business they can make sure that the equipment is up to date. This will allow for more productive and faster service. With more updated equipment it will allow the opportunity to serve more customers. There are many threats that their business will face especially if they expand the business. They could have problems with hiring enough qualified personal. They could choose the wrong location. Having businesses that are offering similar products to Sandwich Blitz that are opening or may be opening if the future.

My Dreams and Ambitions Essay

I was raised in a small town called Joao Pessoa by my grandmother .The town was very small that everyone knew their neighbors and the town. At this time as was single and living in Brazil. We had a very nice house, which I had my own room and I loved it. I had everything in my room. But was a especial place that I like about my room, It was where I keep all of my favorite things, my craft supplies, favorite CD’s, books, magazines, cameras, photos, and my diary. A place to escape when my house was a little crazy and noise. I used to love stay on my room writing on my diary for hours, every day before go to bed, I used to sat down on my desk and writing about my life. I always think about the future. My grandmother was old, almost 65, and I was always worrying what will happen to me after she dies. I grew up with opportunities for intellectual and spiritual growth, secure in the knowledge that I was loved by her. But not from my parents who gave me away. When I was 16, my life changed dramatically in the fall of my sophomore year of high school. My beloved grandmother was dying of cancer. I was forced my view of the world and my sense of responsibility to take a dramatic turn. Each morning before school I went to the hospital where she received chemotherapy to treat the cancer that was destroying her body. After school finished, I went back to the hospital to speed the rest of afternoon with her. Many times I eat at the hospital just to spend more time with her. Because I knew that after she dies everything will change in my life. In the fall of the same year she dies. I was very depressed about my life. I knew that I need to move on, but didn’t know how. Years passed, and I was finished high school. In 1998 was accepted into the nurse school, and the same time studying to be an elementary school teacher. In 2000, after graduate as a teacher, my aunt invited me to come to United of States. That happen 6 months after found the love of my life. I was undecided, but I ended up accepting my aunt offer and postpone my love history and my career as nurse. I came to Orlando in 2000 and sign up to English school. Since already decided to leave, I had to learn the language. I remember like today, I was feeling lost, since I didn’t had any friends or family here. But, I came with a purpose, to learn the language and make my life here. One year after living here, I break up with my boyfriend in  Brazil. I was not sure any more about going back to my country. I want to try the whole long distance thing but he doesn’t, so we ended up finishing our relationship. My actual husband, I met at school. Close to the apartment that I used to leave, there was a high school, and I decide to go there to get more information about the English classes. When I arrived to school, there were a lot of people waiting to enroll for the classes. I sign in and wait until somebody calls me. After few minutes the lady called my name and asked me for some documentation that was required to enroll. My purse was so crowded with a lot of papers and credit cards inside, that when I opened, I dropped all my cards on the floor, and then a guy came to help me. I thank you him for the help and I went to the registration desk. After I finish with all paper work, he follows me through the exit door and ask if he can see me another day. I guess he liked me. Then he offers to take me home since I didn’t have transportation. I didn’t want to accept. But I felt I could trust on him. Time passed and we went out many times. On the beginning I didn’t like him, but he always surprises me. A month later, we stared dating, and after two years we got married. My family is warm and loving. There’s me, my husband, and my son. I am thirty two years old. My husband Jorge is forty two, and the 9 year-old Kevin Gabriel is our only child. . We’ve been married for nine years. My husband is a Dentist on his country, but here in the United States, he was not able yet to take his license, so he works for a hotel as Supervisor. My son Kevin Gabriel is the best son in the world. He is very calm, is carrying about his family. He loves to go school and paint. When he has a free time he drawn his family on the peace of paper and stick on his bedroom wall. He is always telling me how much he loves our family. I am a woman who loves enjoy the life each day, and speed time going to the church every Sunday with my son. Unfortunately, my husband doesn’t like to attend to church with me because his is Catholic and I’m Christian. I believe one day he will change. He always said that his is Catholic, but never attend to the service on church. I think is just one more excuse to not go. I work for a very successful company on hospitality industry â€Å"Marriott†. I like my job, but I’m not planning in staying there the rest of my life. My dream is became a plastic surgeon, maybe one day my dream came true. I  believed that dreams are the most amazing things in life, we all love to dream and we all love to hope and to see ourselves getting better and achieving more each day. That was the reason I decided to go back to college and finish my career. Everyone dreams of being something and tries to achieve their goals; everyone has their own resolutions and has something to look up to and reach. For me, I would like to achieve many things during my life such as: entering in to a high respected university to study medicine. Also, have my own house at the beach for my family. For some people, money is the first thing, and most of the times the only thing that measures success in their life, but that is not my case. Money can buy power, fame, time, and much more. But there is one thing that money could not buy is happiness. My dream is to become a good plastic surgeon and day after day it has transformed into an ambition which I want to move towards. I do not want to be famous, but just good enough to have my own clinic and work for a very successful hospital. Many people think that becoming a doctor is difficult, and I know that takes many years of preparation, but anyone can achieve if they have determination. Also, I would like to help people that have dreams to do a plastic surgery, but doesn’t have the money. I am interested in this career because I like to help people. Even though studying and working at the same time are very hard, it pays off in the end, when someone makes a difference in someone’s life. I think it is really great to dream and to live my life trying to reach my hopes. I always try to set my goals and work as hard as I can to reach them. Another ambition of mine is someday to have my own house on one of the beaches in Hawaii. The color of the house will be white and it will be surrounded by a large garden with a few trees. Every morning I will go outside and breathe the wonderful breeze, which carries the smell of the sea. It may not seem like an ambition as much as it seems like a dream, but I would really like to live in such a place and I am willing to do everything to make it come true. To conclude, I believe with determination and commitment I will climb  up the ladder of life and with practice I will avoid slipping, however, drawing a plan in my mind has helped me achieve a lot and will still do so. I always convince myself to never give up and I strive to look forward to what person I would become if I achieve my goals. I hope one day my dreams will came true.