Competitors and Competitive Rivalry Research Paper

Competitors and Competitive Rivalry - Research Paper Example It sells its products in physical store format along with online stores (Goldberg, â€Å"Why the toy industry isn’t having any fun†). The first company to start a television campaigning. The shop owners provide excellent customers service by catering to individual customer’s needs for all festive occasions. The brand is established since the year 1920 Weakness The company targets pet owners because it specializes in making customized stuff toys for the pet owners (Goldberg, â€Å"Why the toy industry isn’t having any fun†). The company lays emphasis on the manufacturing of core products like greeting cards and other gifting products. Opportunity The threat of substitutes is low for the company because there are few companies who manufacture customized stuff toys for pet owners. ... The company lays special emphasis on the manufacturing of greeting cards and has lost its exclusivity of producing stuff toys. The company has slowly lost its reputation as a leading stuff toymaker. The competition in the toy industry is very intense and the profitability of the company is decided by certain factors like quality of the stuff toys, price and play value. Among the top stuff toy companies Build a Bear and Pillow Pets are expected to maintain its market position and also yield a decent amount of profits even in the current situation (â€Å"Build-A-Bear Workshop, Inc. Competition†). Pillow Pets has not been able to manufacture stuff toys on a large base but Hallmark has been an established stuff toy maker and greeting card manufacture since 1910 (Linders, â€Å"Competitiveness Proofing Toy Related Industry †). Emerging Trends & Future Competition in Stuff Toy Industry The current scenario in the stuff toy industry is weak and the industry has been witnessing decreasing trend in the purchase of the stuff toys and pillows. The US stuff toy industry has been witnessing weak sales and it has currently generated profits of $ 17 billion (â€Å"Annual Sales Data†). The worldwide sales of the stuffed toy have also decreased since 2010; the profits amounted to $83.4 billion in the year 2012 (â€Å"Annual Sales Data†). However, certain series of toys imitated from the popular movies like Skyline series have remained popular among the children and teenagers. The Disney series has also been popular and has gained worldwide popularity. By observing the current trend it has been noticed that the stuff toy industry has been witnessing declining sale and only certain series have been generating huge amount of revenue amidst this economic slowdown. The